Ebook download: 5 defining restaurant modernization trends￼
The restaurant industry is riding a wave of digital transformation, evolving in response to consumer preferences with customer apps, self-service kiosks, and tabletop tablets that has been largely accelerated by the COVID-19 pandemic. Today’s restaurant guests still seek quality food and friendly wait staff, but they also value the speed and simplicity of technology while dining.
Restaurant spending hit a record $863 billion in 2019, a 4% increase over 2018. In the past four years, digital restaurant orders have experienced a double-digit compounded annual growth rate. Restaurants that embrace digital transformation have the opportunity to capture significant gains in revenue and guest loyalty while driving more efficient and stable operations.
We put together an ebook that covers the five biggest trends in digital transformation for restaurants that you can download for free right now. Otherwise, here’s a quick look at three of the key takeaways.
Changing guest behaviors is reshaping customer interactions
Consumers of all age demographics are increasingly empowered to use mobile apps for loyalty and online ordering. Millennials and Gen Z in particular are an increased proportion of the restaurant industry’s customer base, and these demographics expect high-quality digital experiences.
A recent study found 28% of restaurant guests had used a kiosk to place an order and 27% have ordered via tabletop tablet. This is a significant increase over 2015 when just 11% had ordered via mobile.
Sophisticated self-service is redefining the restaurant industry
By the end of 2020, 85% of customer interactions between brands will take place using a digital companion, including mobile apps, kiosks, or chatbots. Restaurants are increasingly adding digital companions to the diner experience. Self-service ordering kiosks and tabletop tablets can create an immersive customer experience on restaurant guests’ terms.
Setting the stage for tomorrow with new technologies
Restaurant operators believe the following areas will be the most important part of tomorrow’s digital transformation initiatives:
- 37% customer ordering
- 25% loyalty programs
- 25% payment options
- 8% robotics and automation
The restaurant experience is about to become big data-driven. Your transformation roadmaps should consider these analytics use cases. Today’s hardware and apps should support tomorrow’s product initiatives as part of your overall business model.
Create industry advantage with mobile modernization
These three trends, along with the new mobile restaurant workflow and a movement towards streamlining everything, are creating a new set of rules and best practices for hospitality operators. Winning an advantage with customer loyalty and operational efficiency today and tomorrow requires restaurant businesses to create a future-proof product roadmap.
Simply having customer-facing kiosks and mPoS isn’t necessarily enough to create an advantage. Research from IDC and other leading firms indicates that digital transformation-proof technologies are flexible, agile, and scalable.
Discover the five defining trends driving the industry and, more importantly, a vendor-agnostic guide to hardware that matters in any restaurant setting. We cover the basics of how to choose mobile transformation technology based on:
Our industry report outlines a complete set of key recommendations to evaluate and implement the right mobile technologies and hardware in your restaurant.
Download the ebook to learn more.