Android Powers Peloton, Tonal, and Other Smart Fitness Innovations
Americans are spending more than ever on health and fitness, but their increased spend isn’t going toward gym memberships. Spending on physical fitness classes and gym memberships grew 5% last year. In comparison, streaming fitness spending grew 59% in 2019, according to a Cardlytics study.
The industry is clearly moving towards smart, streaming at-home fitness, and the shift is likely permanent. Fitness brands need to consider how to quickly build and market smart equipment to win big.
Customers can immediately appreciate cost savings on Android fitness equipment compared to gym membership fees.
Connected Fitness Leads to Retention and Results
Connected fitness customers may be more loyal because home workouts are convenient, but there’s also evidence that Peloton, Tonal, and similar Connected fitness customers may be more loyal because home workouts are convenient, but there’s also evidence that Peloton, Tonal, and similar products lead to better results. Studies show that people achieve 200% more intense and longer workouts in a group setting, which includes physical classes, streaming content, and social gamification.
Peloton Fitness is Powered by Android
Peloton has revolutionized the fitness industry in a way that’s been Peloton has revolutionized the fitness industry in a way that’s been shocking to industry analysts and insiders. The smart exercise equipment brand has signed nearly 2 million total subscribers, according to a 2019 earning statement. Their staggering 96% annual subscriber growth isn’t slowing down anytime soon either. By Peloton’s own estimate, their untapped market includes 67 million American households with an interest in connected home fitness.
The Peloton brand is surrounded by hype, which is driven by a “cult-like” following of customers committed to the Peloton lifestyle. When you look beyond the buzz, you’ll see that Peloton’s products are high-quality consumer fitness equipment with embedded Android tablets.
Way back in 2012, Peloton was a startup with a vision for connected home fitness. Their success is partly due to an accelerated go-to-market strategy. It is our opinion that using AndroidOS as the platform helped Peloton get a high-quality bike and treadmill to market quickly and meet customer’s growing demand for smart fitness.
Android can significantly lower the technical barriers to entry for fitness brands who want to take an idea to market quickly, build custom hardware, and design engaging experiences.
Other Calorie-Burning Android Innovations
Tonal is another smart home fitness innovation brand with a growing following. Their in-home system focuses on full-body strength and resistance training workouts. Tonal users can pick between weight routines that are led by expert personal trainers or Tonal’s AI-driven adaptive training options.
An interactive, 24-inch display screen is the focal point of Tonal home workouts to motivate customers to measure reps, sets, range-of-motion, resistance, and use good form. The Android-powered display screen is a connectivity point for Tonal’s ecosystem of smart accessories, including weights that adjust based on the AI algorithm. Like Peloton, Tonal used Android for faster go-to-market.
- Android is a Robust Platform for Smart Fitness
Android is the platform that powers most smartphones and tablets, but it’s also powering other touch-enabled IoT devices, like kiosks, mobile point-of-sale systems, and fitness equipment like Peloton bikes. It’s the most robust platform for embedding touch-enabled customer experiences in fitness equipment. The Android operating system is a globally-adopted front end for application and experience developers.
- Android is Backed by a Global Community
Android developers can draw from a worldwide community of device manufacturers and developers. Android provides engineering teams with unlimited ability to access and customize the source code, since it’s open source.
- Android Offers Superior Usability
Consumer demand for the latest generation of touchscreen-enabled fitness equipment is fueled, in part, by the quality of the user experience. Consumers are used to a smartphone-like experience on smartphones, tablets, and connected home technologies that are powered by Android.
Powering Android Fitness Innovation
Fitness brands have an opportunity to connect with 67 million American households who want to purchase smart gym equipment and streaming content. Smart fitness demand is likely to continue to accelerate, but acting quickly with a streamlined go-to-market strategy is the best plan to avoid industry disruption.
Esper offers a turnkey platform for fitness customers. Our customized Android OS – Esper Foundation for Android and cloud platform enable seamless configuration and deployment. Esper has tremendous experience working with hardware vendors to streamline the manufacturing process. Additionally, Esper offers a reliable platform for Android firmware updates to keep devices up-to-date and secure.
You don’t need to hire embedded engineering or hardware experts to design a high-performing, customizable fitness product. You can also achieve greater agility and innovation throughout the product lifecycle when Esper’s cloud management capabilities are deeply integrated into the operating system.
Get Started on Your Vision for Smart Fitness With Esper
Health and fitness brands have a vision of creating a more engaged, healthier world. Your brand can unlock new digital revenue streams via on-demand content and strive to match Peloton’s loyal, cult-like customer following.
Customer demand for smart, connected fitness equipment hasn’t reached its peak, however, it’s time for fitness brands to prepare for industry disruption. A smart go-to-market strategy is necessary to capture loyalty and revenue potential.
To learn more about how Esper’s full-stack solutions for embedded Android is streamlining fitness industry innovation, request a meeting.